BLACK FRIDAY - 20% OFF Frames over £69.00 + 20% OFF ALL Lenses - Code: FRIDAY20
★★★★★ 66,000+ Reviews on Trust Pilot - We're loved by Customers!
FREE UK & Worldwide Delivery on Orders over £49.00
Shop with Confidence - Online for over 18 Years (since 2005)
FREE 120-Day Returns & Exchanges

A bit about us

We've been caring about your vision for over 18 years.

About Us   |   Story   |   Lab   |   Promise   |   Reviews


Bursting on to the scene back in 2005, we sent shock waves through the optical industry by offering full prescription glasses with coatings online at a fraction of the price found on the high street. The Westgate on Sea (Kent, UK) based, family run business founded by Tony Russell (FBDO), David McMillan and Jason McMillan, has grown from a small bedroom to a multi-million pound business delivering glasses to every corner of the globe and created jobs for over 50 employees - including General Optical Council registered optometrists and dispensing opticians, lab technicians, optical consultants and assistants, highly trained optical customer service managers and assistants, plus an in house marketing, social and IT team. More about our journey »


The cheapest glasses in the world!

Starting from as little as £6.00 including anti-reflection lenses, we like to think our glasses offer exceptional value for money and are affordable for everyone!

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60% saving compared with the high street

Yep, we can save you money, potentially lots of it! Don't worry though, your prescription glasses are made to the same high standard with the same materials as used by high street opticians, only at a fraction of the price.


Shop online, in store or by phone

Don't want to shop online? No problem, you can place your order over the phone or visit our store. Tel: +44 (0)1843 264 715 In Store: Westgate on Sea


You're probably wondering who we are and what we look like, well, wonder no more...!



According to feedback from our fab customers, our buying process is quick and easy.


Choose your frames & lenses

We have 1000's of frames to choose from! You'll find something to suit your face and your pocket.


Enter your prescription & checkout

Provide your prescription details so we can tailor make your glasses to your needs - We'll even recommend you the most suitable lenses.


Glasses delivered to your door

Your new glasses will be completed and dispatched to you in around 7-10 working days. You'll soon have that fresh new look!